Gary K. Vallen, Ed.D. Curriculum Vita Gary K. Vallen, Ed.D, has been a Professor at Northern Arizona University since 1988.  Prior to joining NAU, Dr. Vallen gained extensive experience in the hospitality, lodging, and casino gaming industries.  Known as a well-rounded faculty member, he is sought by students and operators alike for his depth of knowledge and breadth of industry awareness.  Dr. Vallen can be reached at: Northern Arizona University School of Hotel and Restaurant Mgmt NAU Box 5638 Flagstaff, Arizona 86011 Office: (928) 523-1702; Fax: 523-1711 E-mail: Gary.Vallen@NAU.edu

EDUCATION:

• Doctorate in Educational Leadership with an emphasis in Hotel and Restaurant Management (December, 1991) from Northern Arizona University: Center for Excellence in Education, Flagstaff, Arizona.
• Master of Business Administration with an emphasis in Marketing and Finance (May, 1985) from the University of Nevada at Reno: College of Business Administration.
• Bachelor of Science in Hotel Administration (May, 1979) from the University of Nevada at Las Vegas: William F. Harrah College of Hotel Administration.

TEACHING EXPERIENCE:

Professor; Northern Arizona University: School of Hotel and Restaurant Management, Flagstaff, Arizona.  (July 1988 - Present).  Specialties: hospitality management, lodging operations, and casino gaming.  Experience teaching Front Office Management, Hospitality Automation, Casino Management, Introduction to the Hospitality Industry and the Senior Seminar capstone course.  Promoted from Lecturer to Assistant Professor in 1992.  Promoted to Associate Professor with tenure in 1994.  Promoted to Full Professor in 2000.

National (Regional) Organizational Responsibilities:

• Active Member; Council on Hotel, Restaurant, and Institutional Educators (1988-2000).
• Commissioner; National Board of Commissioners of Accreditation Commission for Programs in Hospitality Administration (ACPHA)--Council on Hotel, Restaurant, and Institutional Educators (1996-2000).
• Editor; Board of Editors--Cornell HRA Quarterly Research Forum Journal (1994-2000).
• National Advisory Board Member; Hospitality Advisory Board for Greyhills Academy High School (1996-2000).
• Editor; Board of Editors--The Journal of Hospitality & Tourism Education (1996-2000).
• Editor; Board of Editors--Praxis; The Journal of Applied Hospitality Management (1998-2000).
• CHRIE International Conference Task Force Member; CHRIE’s 1999 International Conference, Albuquerque, New Mexico (1997-1999).
• Governor; National Board of Governors for Eta Sigma Delta Honor Society--Council on Hotel, Restaurant, and Institutional Educators (1992-1995).

University Committees:

• Senior Advisor; CHRIE’s Eta Sigma Delta Honor Society (1988-2000).
• Member; University Intercollegiate Athletics Committee (1997-2000).
• Member; NAU Parent Services Family Weekend Committee (1998-2000).
• Member; HRM Curriculum Committee--School of Hotel and Restaurant Management (1992-2000).
• Chair; HRM Casino Nite Scholarship Fundraising Event (1994-2000).
• Editor; Combined Faculty-Effort Textbook entitled A Host of Opportunities (second edition)--School of Hotel and Restaurant Management (1998-2000).
• Chairperson; HRM/Greyhills Academy High School Academic Outreach Relationship (1988-2000).
• Member; University Curriculum Committee (1992-1997).
• Editor; Combined Faculty-Effort Textbook entitled A Host of Opportunities (first edition)--School of Hotel and Restaurant Management (1993-1996).
• Founding Member; Campus Conservation Committee (1990-1993).
• Subteam Leader and Task Force Member; President's Committee on Visions for the Nineties (1990-1993).
• Mentor; S.T.A.R. Mentoring Program (1992-1993).
• Invited Member; President's Council on Economic Development (1991-1993).
• Member; Graduation Committee--School of Hotel and Restaurant Management (1988-1993).
• Chairperson and Member; Graduation Committee--School of Hotel and Restaurant Management (1988-1993).
• Chairperson; Academic Assessment Committee--School of Hotel and Restaurant Management (1991-1992).
• Chairperson; Prerequisite Task Force--School of Hotel and Restaurant Management (1991-1992).
• Member; Residence Life Advisory Council (1991-1993).
• Member; NAU’s Committee for International Studies (1991-1992).
• Member; Academic Long Range Planning Committee (1992).
• Member; Ad Hoc Grade Appeal Hearing Committee--Center for Excellence in Education (1992).           

INDUSTRY EXPERIENCE:

President; University Associates Incorporated, Las Vegas, Nevada and Flagstaff, Arizona (January 1992 - Current).  Leadership role in private hospitality consulting firm.  Responsible for marketing and promotion, negotiating contracts, and analyzing a wide-range of consulting projects. Special areas of recognition include feasibility studies for hotels and resorts; Native American tourism development studies; demographic and economic impact analyses of major events, festivals, rodeos, etc.; and casino gaming management.

Vice President and Assistant General Manager; Airport Plaza Hotel, Reno, Nevada (June 1985 - May 1988).  Overall responsibility for operation of 268 room corporate hotel and casino.  Functioned as Vice-President, Assistant General Manager of operations, Resident Manager and Director of Food and Beverage.  Amenities included 175-seat restaurant and lounge, 6,000 square feet of convention space, and a 2,500 square foot casino.  Supervised all department heads, prepared annual budgets, and established standards and procedures throughout the entire property.

Sales Manager; Harrah's Hotel/Casino, Reno, Nevada (May 1981 - June 1985).  Supervised sales department of a 4-star and 4-diamond hotel/casino with 465 rooms and 11,000 square feet of convention area.  Responsible for selling all hotel rooms, convention space, and related amenities to corporate and tour/travel groups.  Supervised entire sales/marketing team, sales secretaries/receptionists, and banquet coordinators.  Held a number of other positions at Harrah's, including:

1.      Financial Analyst in Operations Planning--reported directly to Senior Vice President of Planning.  Responsible for budgets in all major Harrah's departments, quarterly, and annual reports.  Corporate position with responsibility across entire Harrah's chain.
2.      Financial Intern in Strategic Planning--responsible for five/ten year plans as well as assessing new investments.
3.      Casino Dealer in Blackjack and Craps--casino dealer (part-time while holding other positions with Harrah's).  Earned highest score on Craps Dealer exam in Harrah's history.

Trainer and Top Ten Waiter; TGI Friday's Restaurants, Houston, Texas (March 1980 - March 1981).  Ranked as one of the top ten waiters, consistent highest sales volume award winner.  Assisted with training and opening of Houston #2 and San Bruno #1 restaurants.  Granted "traveling papers" to work at any TGI Friday's in the country.

Associate Manager; Club Corporation of America, Dallas, Texas (May 1979 -March 1980).  Club Manager for a corporation of private clubs nation-wide. Extensive training in kitchen and elegant front house service.  Club assignments included: Lancer's Club (Dallas); Plaza and University Clubs (Houston).

OTHER INDUSTRY EXPERIENCE:

Textbook Reviewer; evaluate texts and recommend additional topic coverage. (Van Nostrand Reinhold and Prentice Hall)

Survey Research Specialist; distribute and track survey results at most North American ski resorts. (Ski Magazine)

Publicity Coordinator; develop, distribute, and track numerous casino promotions. (Sahara Hotel and Casino)

Front Office Supervisor. (Palace Station Hotel/Casino)

Convention Coordinator. (Rankin Convention Consultants)

Concessions Technician. (Yosemite National Park)

Ground Handler and Ticket Agent. (Canadian Pacific Air)

Internship. (Imperial Palace and Riviera Hotels/Casinos)

REFEREED PUBLICATIONS AND TEXTS:

• Vallen, G. and Vallen, J. (2000).  Check-In Check-Out (6th ed.).  Upper Saddle River, New Jersey: Prentice Hall, Publishers.
• Vallen, G. and Vallen, J. (2000).  Instructor’s Manual and Test Bank to Accompany Check-In Check-Out (6th ed.).  Upper Saddle River, New Jersey: Prentice Hall, Publishers.
• Vallen, G. and Rande W. (2000) Burnout Projections Among Bed and Breakfast Innkeepers; A Synopsis of Research. Conference Proceedings from Sixth Bi-Annual Conference of Professional Association of Innkeepers International.  Santa Barbara, California: PAII.
• Vallen, G., Cothran, C. and Combrink, T. (1999).  The Promotion of Native American Employees within Tribal-Owned Casinos.  The "Bottomline Journal of the International Association of Hospitality Accountants, 14 (2), 24-28 (an invited submission).
• Vallen, G. and Rande W. (1998) 1997 Demographic and Psychographic Study of Arizona Bed and Breakfast Guests. Conference Proceedings from Fifth Bi-Annual Conference of the Professional Association of Innkeepers International.  Santa Barbara, California: PAII.
• Vallen, G. (1998).  Investment and Management Agreements for Native American Tourism Enterprises: Case Studies from Arizona.  A chapter in the refereed text entitled Tourism and Gaming on American Indian Lands (Edited by Lew and Van Otten).  Elmsford, New York: Cognizant Communication Corporation.
• Note: This is a unique refereed textbook.  Authors submitted chapters for refereed review and acceptance.  This article was accepted for publication in the 14^th chapter of the text.
• Vallen, G., Cothran, C. and Combrink, T. (1998).  Indian Gaming--Are Tribal Employees Being Promoted to Management Positions in Arizona Casinos?  Cornell Hotel & Restaurant Administration Quarterly, 39 (4), 56-63.
• Vallen, G. and Agrusa, J. (1997).  Perceptions and Attitudes of Residents and Tourists Towards the Legalization of Gaming in Hawaii.  The "Bottomline Journal of the International Association of Hospitality Accountants, 12 (1), 29-34 (an invited submission).
• Vallen, G. (1997).  Hosting a Successful Casino Nite Scholarship Fundraiser.  Association for Casino Education; University of New Orleans--Annual Conference Proceedings.
• Vallen, G. and Rande, W. (1997).  Bed and Breakfasts in Arizona--Demographics and Operating Statistics.  Cornell Hotel and Restaurant Administration Quarterly, 38 (4),62-68.
• Vallen, G. and Vallen, J. (1996).  Instructor’s Manual and Test Bank to Accompany Check-In Check-Out (5th ed.).  Burr Ridge, Illinois: Richard D. Irwin, Publishers.
• Vallen, G. and Agrusa, J. (1996).  Respondent Perceptions of Legalized Gaming in Hawaii.  University of Nevada, Las Vegas' Gaming Educator Conference--Annual Conference Proceedings.
• Vallen, G. and Rande, W. (1996).  Bed and Breakfast Operations in Arizona; 1996 Survey Results.  Professional Association of International Innkeepers--Annual Conference Proceedings.
• Vallen, G. (1996).  Note on Gaming in the United States--A Ten-Year Comparison.  London Ontario, Canada: International Case Clearinghouse.
• Van Hoof, H., McDonald, M., Yu, L., and Vallen, G. (1996).  A Host of Opportunities; An Introduction to Hospitality Management.  Burr Ridge, Illinois: Richard D. Irwin, Pub.
• Van Hoof, H., McDonald, M., Yu, L., and Vallen, G., Editors (1996).  A Host of Opportunities; An Introduction to Hospitality Management.  Vallen, G. Rooms Division Chapter. Burr Ridge, Illinois: Richard D. Irwin, Publishers.
• Vallen, G. and Vallen, J. (1996).  Check-In Check-Out (5th ed.).  Burr Ridge, Illinois: Richard D. Irwin, Publishers.
• Lefever, M., Editor. (1996).  Hospitality in Review; A Capstone Text.  Vallen, G. Casino Management Chapter.  Dubuque, Iowa: Kendall/Hunt Publishing Company.
• Miller, W. and Vallen, G. (1995).  Ethics CPR--First Aid for the Foundering.  World's Eye View on Hospitality Trends, 9 (2), 18-20.
• Vallen, G. and Miller, W. (1995).  A Question of Ethics.  Hosteur, 4 (2), 31.
• Vallen, G. (1995).  Legalization of Gaming in the United States--A Past and Current Perspective.  The "Bottomline Journal of the International Association of Hospitality Accountants, 10 (1), 14-19 (an invited submission).
• Casado, M., Miller, W., and Vallen, G. (1994).  Ethical Challenges of the Industry: Are Graduates Prepared?  The FIU Hospitality Review, 12 (1), 1-7.
• Vallen, G. (1994).  Semi-Autonomous Operations of Tribal-Owned Enterprises.  Tucson, Arizona: University of Arizona--65th Arizona Town Hall Report (an invited submission).
• Vallen, G. (1994).  Specific Examples of Semi-Autonomous Operations of Tribal-Owned Enterprises.  Tucson, Arizona: University of Arizona--65th Arizona Town Hall Report (an invited submission).
• Vallen, G. (1993).  Gaming in the United States: A Ten-Year Comparison. Cornell Hotel and Restaurant Administration Quarterly, 34 (6), 51-58.
• Vallen, G. (1993).  Organizational Climate and Burnout.  Cornell Hotel and Restaurant Administration Quarterly, 34 (1), 54-59.
• Vallen, G. (1993).  A Comparison of Hospitality Burnout with Other "High Burnout" Industries.  The Hospitality and Tourism Educator, 5 (2), 31-36.
• Vallen, G., Translated by Songfeng, Li (1992).  Exploration in the Development of Rural Tourism in the United States (Lead Article).  The Journal of Tourism Science, Shanghai Institute of Tourism, 37 (4), 3-5.       
• Vallen, G. (1992).  Hospitality Burnout; Its Scope and Relationship to Management Style.  Council on Hotel Restaurant and Institutional Education--Annual Conference Proceedings.
• Vallen, G. (1992).  Rural Tourism Development; A Micro View. Shanghai Institute of Tourism/Northern Arizona University--Conference Proceedings.
• Vallen, G. (1992).  The Senior Thesis: Academic Exercise or Community Resource.  World's Eye View on Hospitality Trends, 6 (3), 20-22.
• Vallen, J. and Vallen, G. (1991).  Test Item File to Accompany Check-In Check-Out (4th ed.).  Dubuque, Iowa: William C. Brown, Publishers.
• Vallen, G. (1991).  Yield Management--An Old Idea Revitalized by Technology (reprint).  Arizona Travel Industry Forecast 1991, 64-67.
• Vallen, G. (1991).  The Relation Between Burnout and Organizational Structure for Hospitality Management Graduates.  Dissertation. Flagstaff, Arizona: Northern Arizona University Center for Excellence in Education.
• Vallen, J. and Vallen, G. (1991).  Check-In Check-Out (4th ed.).  Dubuque, Iowa: William C. Brown, Publishers.
• Vallen, G. (1990).  Yield Management--An Old Idea Revitalized by Technology.  World's Eye View on Hospitality Trends, 4 (3), 11-13.
• Vallen, G. (1989).  Push Button Amenity Package.  World's Eye View on Hospitality Trends, 3 (3), 1-10.

REFEREED AND INVITED PRESENTATIONS:

• Burnout Projections Among Bed and Breakfast Innkeepers; A Synopsis of Research.  (March, 2000).  Refereed presentation at the Sixth Bi-Annual Conference of the Professional Association of Innkeepers International.  Hilton Head Island, South Carolina.
• Meltdown in the Millenium: Breakaway from Burnout.  (March, 2000).  Refereed presentation at the Sixth Bi-Annual Conference of the Professional Association of Innkeepers International.  Hilton Head Island, South Carolina.
• Developing a Successful Hotel and Casino Mystery Shopper Service.  (August, 1999).  Presented at the 1999 Annual International Council on Hotel, Restaurant, and Institutional Educators Conference.  Albuquerque, NM.
• Welcome to the Inn at Greyhills; A Hospitality Program Presentation.  (May, 1999).  Presented at the Second Annual National Indian School to Work Conference.  Prior Lake, MN.
• Basic Considerations in Lodging and Visitor Services.  (October, 1998).  Panel Presentation at the Fifth Annual Southwest Indian Tourism Conference.  Hon-Dah, Arizona.
• Creating a Successful Charitable Casino Night.  (August, 1998).  Presented at the 1998 Annual International Council on Hotel, Restaurant, and Institutional Educators Conference.  Miami, Florida.
• Organizing an Annual Casino Class Field Trip.  (August, 1998).  Presented at the 1998 Annual International Council on Hotel, Restaurant, and Institutional Educators Conference.  Miami, Florida.
• Teaching Games Protection in a Casino Classroom.  (April, 1998).  Presented at the Annual ACE Gaming Educators Conference.  Atlantic City, New Jersey.
• Building Partnerships within the Hospitality Industry.  (April, 1998).  Presented at the Annual National Indian School to Work Conference.  Phoenix, Arizona.
• Demographic and Psychographic Study of Arizona Bed and Breakfast Guests.  (March, 1998).  Refereed presentation at the Fifth Bi-Annual Conference of the Professional Association of Innkeepers International.  San Francisco, California.
• Methods of Teaching Casino Gaming in the Classroom.  (August, 1997).  Presented at the Casino Gaming Educators' Session of the National Council on Hotel, Restaurant, and Institutional Educators.  Providence, Rhode Island.
• Hosting a Successful Casino Nite Scholarship Fundraiser.  (January, 1997).  Presented at the University of New Orleans' Association for Casino Education Conference.  New Orleans, Louisiana.
• Stakeholder Views and Perceptions of Educators.  (January, 1997).  Presented at the Navajo/Hopi Summit on Economic Development & Tourism.  Tuba City, Arizona.
• NAU and Greyhills Academy High School; Pragmatic Academic Relationship.  (October, 1996). Presented at National Indian Education Assoc. 27^th Annual Conference.  Rapid City, SD.
• Respondent Perceptions of Legalized Gaming in Hawaii.  (May, 1996).  Presented at the University of Nevada, Las Vegas' Gaming Educator Conference.  Las Vegas, Nevada.
• Bed and Breakfast Operations in Arizona.  (April, 1996).  Presented at the Professional Association of International Innkeepers Annual Conference.  San Antonio, Texas.
• The Greyhills Hospitality Program; A Training Model of Greyhills High School and Northern Arizona University.  (February, 1996). Presented at the National Association of Laboratory Schools Annual Conference.  Chicago, Illinois.
• The School of HRM/Greyhills Academy High School Relationship.  (November, 1995).  Presented at the National Indian Education Association Annual Conference.  Tucson, AZ.
• Teaching Casino Gaming Management in the Classroom (August, 1995).  Presented at National Council on Hotel, Restaurant, and Institutional Educators.  Nashville, Tennessee.
• Bed and Breakfast Hogans--A Low-Investment Tourism Option.  (June, 1995).  Presented at the Arizona American Indian Tourism Association's Second Annual Southwest Indian Tourism Conference.  Litchfield Park, Arizona.
• Hospitality Burnout; Its Scope and Relationship to Management Style (August, 1992).  Presented at the International CHRIE Conference.  Orlando, Florida.
• Rural Tourism Development; A Micro View (July, 1992).  Presented at the International Seminars on Tourism Development.  Shanghai, China.
• What My Community Has to Offer?  Is it Enough? (April, 1991).  Presented at the Governor's 1991 Conference on Rural Development.  Flagstaff, Arizona.
• Help Wanted--Hospitality and Tourism Educators (August, 1989).  Presented at International CHRIE.  Las Vegas, NV.

HOSPITALITY CONSULTING PROJECTS:

• School of Hotel and Restaurant Management (Northern Arizona University)--National customer service shopper analysis audits for entire United States chain of Wyndham Garden Hotels (1996-2000).
• Arizona Hospitality Research and Resource Center (Northern Arizona University)--Numerous studies related to wage and salary, feasibility analyses, survey research, and seminar presentations (1988-2000).
• Center for American Indian Economic Development (Northern Arizona University)--Numerous studies related to Native American tourism development (1988-2000).
• School of Hotel and Restaurant Management (Northern Arizona University)--Customer and secret shopper analysis audits for a number of independent hotel operations in Phoenix, Tucson, Laughlin, Albuquerque, Las Vegas, Lake Havasu, etc. (1991-2000).
• Pine Country Pro Rodeo--Visitor analyses (1990-2000).
• Arizona Snowbowl--Skier profiles studies (1991-2000).
• Mill Avenue Merchants Association--Spring festival of the arts visitor analyses (1991-2000).
• Mill Avenue Merchants Association--Fall festival of the arts visitor analyses (1991-2000).
• Hopi Cultural Center--Cultural center relocation (1999).
• Flagstaff Main Street Merchants Association--Main street parking study and analysis (1999).
• Mill Avenue Merchants Association--Flagstaff festival in the pines visitor analyses (1991-1998).
• Mill Avenue Merchants Association--Additional assorted festival and event visitor analyses (1991-1998).
• Flagstaff Main Street Merchants Association--Route 66 celebration visitor analyses (1995-1998).
• Assorted National Rodeo Events--Visitor analyses in various states (1996-1999).
• Coconino County Parks and Recreation Department--County fair visitor analyses (1993-1994 and 1997-1998).
• Coconino County Parks and Recreation Department--County horse races visitor analyses (1993-1994 and 1997-1998).
• Flagstaff Main Street Merchants Association--Merchant festival interest study (1993).
• Christopher Creek Hotel facility feasibility project (1992).
• Secakuku Enterprises--Loan package for Sedona lodging operation (1992).
• Navajo Nation Tribe--Navajo nation arts and crafts flagstaff retail outlet feasibility project (1992).
• Navajo Nation Tribe--Painted desert inn restaurant kitchen design and equipment project (1992).
• Arizona Office of Tourism--Series of eight rural tourism development seminars presented around the State (1991).
• Navajo Nation Tribe--Painted desert inn motel, restaurant, gas station, convenience store, and RV park feasibility project (1991).
• Hopi Tribe--Hopi Cultural Center front office systems analysis and reconfiguration (1991).
• Secakuku Enterprises--Loan package for gas station and convenience store at Second Mesa (1991).
• Sunrise Resort Hotel--Request for proposal of computer technology installation (1990).
• Secakuku Enterprises--Loan package for gas station and convenience store in Polacca (1990).
• Secakuku Enterprises--Nova-ki restaurant loan package (1989).
• Springerville Town Council--Rural tourism seminar (1989).
• Springerville Town Council--Assessment of Springerville's tourism potential (1989).
• Cochise College--Rural tourism seminar (1989).
• Center for Small Business Development--Native American small business marketing seminars (1988).
• Hopi Tribe--Hopi Cultural Center financial assessment (1988).