Syllabus
Class
Campaigns
Advertising
Web 1
Communication
Library
Instructor
Help

Web Assignment 1: Can you find the Big Idea?

To complete this assignment successfully, you should:

Read the assignment carefully.
Open and study the links.

The links below connect to illustrations of real ads. Browse through these ads, thinking about what might be the big idea behind them. Choose one ad and work backwards to suggest the "big idea" behind the ad. Submit your answer using the form below. This assignment is due on 2/17/98.

RealPlayer Ads: TV and Radio Ads

Atwater Kent (1920s-Ladies Home Journal)

Spitfire, 1967

Lotus Elite ad, 1961

For grading purposes, please provide the following information:

Your Name:

Your Email address:

Once you have filled in all of the areas above, click the Send the assignment button below to send the assignment to the instructor.

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490

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