Syllabus
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In this module, you will be learn the more numeric aspects of advertising as you read about media and how it is placed, and about evaluating campaigns against pre-determined objectives. Additionally, you will end this module with guidelines for making a presentation.
Module Topics
There are three topics in this module.
- Media: The Contact Points
- Measuring the Effects of the Advertising Campaign
- Selling Management on the Campaign Plan
Steps in the Module:
- Read Chapters 13-15 in your text
- Open each module topic above and follow the directions given under that topic.
- Complete the individual and group assignments for each topic.
- Complete the web assignments for each topic
- Complete the Creative Execution Assignment. You will transform your creative strategies into rough executions. You will learn how great creative advertising is the result of sound strategic thinking. This assignment is due at the end of this module in April 27, 1998. Please see Final Presentation Guidelines
- Final Presentation and Review for final April 27, 1998. Please see Final Examination Study Guide
- Final Exam May 4, 1998. 8-12 in Lei's Office (COM 118D).
This is the last module in the course. Please take a moment to tell the instructor what you thought of the course.
Send E-mail to Prof. Rich Lei.
or call (520) 523-2490
