Syllabus
Class
 Evaluation
  Selling
Communication
Library
Help

Selling Management on the Campaign Plan

This topic reviews the methodologies and practices used to evaluate the performance of an advertising plan. Through the use of research techniques, we can evaluate how well our advertising has performed against predetermined objectives. Various methods will be reviewed.

To successfully complete this part of the module, be sure to do the following:

TEXTBOOK READING: Chapter 15: Selling Management on the Campaign Plan.

ON-LINE LESSON: Selling Management on the Campaign Plan.

GROUP ASSIGNMENT 1: Creative Execution

WEB ACTIVITY 1: Keith Reinhard and the Mcdonald's Account

WEB ACTIVITY 2: Making presentations on the Web

This is the last Topic in the last Module for this class. Before you leave the class, you must fill out a Web Course Assesment and an Instructor Evaluation. Assesments and evaluations received after May 11 5:00 p.m. will not be counted.

Send E-mail to Prof. Rich Lei.
or call (520) 523-2490